The most important trends likely to hit the e-commerce sector in 2017

The online retail industry is booming at the moment, and that is great news for candidates who want to work in the sector. Last year, over £114bn was spent online, and this figure has increased by 11% year-on-year. With 2017 just around the corner, there are likely to be some key trends emerging in the e-commerce sector next year that all employers and candidates will have to keep abreast if they are to succeed. Here’s what could be in store for the sector throughout the course of next year.

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There will be more focus on mobile users

Mobile browsing has skyrocketed in recent years. However, Robert Allen from Smart Insights says that, although mobile traffic makes up almost half of all web traffic, this method only accounts for around 38% of all revenue received. This just goes to show that many people still prefer to use the PC to make transactions – with this platform accounting for over 61% of revenue received. You can bet that e-commerce professionals will be working hard to make mobile devices a viable option for purchasing goods next year. So, perhaps this will lead the way for more emphasis to be put on user experience, security and accessibility.

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There will be more emphasis on real-time customer engagement

In today’s heavily connected world, customers expect to have the ability to interact and communicate with their favourite brands, whether this be on social media, call centres, reading customer-focussed content on the company’s website, or through a live chat feature. This is already a demand that has taken off in 2016, but you can expect to see it strengthen even further in 2017.

There is no doubt that customer relations has grown in importance over the years, and brands have realised that keeping customers informed and providing them with a clear, personalised service helps to create brand loyalty. Next year, you can expect the e-commerce sector to look into what keeps customers coming back in more detail, and the establishment of real-time conversations is sure to play a large part in moving the sector forward – just as it already has done in the last couple of years.

The payment landscape will continue to change

Nowadays, consumers have more ways to pay for their goods than ever before. Apple Pay and Google Wallet are just some of the mobile payment methods that have come onto the market in the past year or so, and you can expect more companies across the world to install features that will allow them to handle and process these types of payments.

E-commerce is sure to be an exciting industry to work in next year, with the sector looking likely to continue with its emphasis on digital technologies. If you’d like some more advice on the likely trends or the employment landscape in this area, then feel free to contact the e-commerce specialists at Aim Hire.