Embracing the e-commerce market is crucial if you want your company to stay above the competition. The scope that the Internet provides is global, allowing you to reach billions of potential customers and boost your turnover in the process.
If you want to capitalise on this market, you need to take careful consideration when building your website. A poorly maintained online presence can be more detrimental to a business than no online presence at all, so take the following aspects into consideration before expanding into the digital landscape.
Secure your domain
Whether you’re starting a brand new company or expanding an existing one, you need to adopt a domain name that will reflect what your business is all about. The name of your site will be the first thing your customers will see, so make sure it’s short, memorable and encompasses your company’s brand.
There are a myriad of web hosting services available to you that can host your website, provide you with ample bandwidth and even offer support in managing your site.
There are a range of cheap providers online for web hosting, but it is worth investing more to ensure that your hosting is reliable. Quality web hosting ensures that your business remains online at all times, and offers a speedier service than some basic web hosts.
Designing the website
Whether you’re using an in-house design team or you are hiring a web design company, you need to make sure your site’s design stands out. Remember to keep a consistent style and colour scheme throughout so customers will remember your brand.
Functionality is key, so remember to keep the layout user-friendly, compatible with all the major Internet browsers and, to reach a larger audience, ensure it is compatible with mobile phones.
Shopping cart software
If you want to allow your customers to store their shopping choices before completing their transaction, you will need to implement the correct shopping cart software.
Many of the biggest e-commerce software providers feature a monthly cost but offer ample data storage and the ability to hold an unlimited number of products at a time. Be careful that you don’t needlessly haemorrhage money by going with a brand that has a transaction fee.
Decide on the correct kind of payment gateway, such as PayPal or Stripe. Some are more reputable than others, and this can contribute to your company’s image.
Bear in mind that some payment gateways are not compatible with certain e-commerce platforms, whether it’s self-hosting or a dedicated e-commerce platform such as BigCommerce or Shopify.
Be on the lookout for ones that come with plugins for your chosen platform to save you additional work further down the line.
Get specialist e-commerce advice with Aim Hire
Aim Hire has a dedicated team of e-commerce consultants who are always on hand to answer any queries you have about e-commerce.
Our experience providing IT service management solutions and role-specific learning paths for companies and individuals means that we are your best choice for advice in the constantly evolving e-commerce market.
On top of covering your issues, Aim Hire can also advice on trends, lead times and the technology that can best get your company name recognised, so get in touch today.